Latifa Bin Haider

Frequently asked questions about Latifa Bin Haider

Who she is

Who is Latifa Bin Haider?

Latifa Bin Haider is an Emirati entrepreneur based in Dubai. She is the founder of Baytukum, a DFSA-regulated real estate investment platform, co-founder of Mental Health AE, and founder and CEO of Aurora Consultants. Her work treats money, health, learning and work as one connected system rather than separate fields.

What is she known for?

She is known for building companies that give people access to things they were shut out of. The clearest example is Baytukum, a DFSA-regulated platform that provides access to property investment through partial ownership. She also co-founded Mental Health AE, one of the earliest platforms to address mental health stigma in the UAE.

What does she do, and what does “Architect of Life” mean?

She builds and advises companies across property, mental health and enterprise, and speaks on how those areas connect. “Architect of Life” describes her method: she designs for the point where money, health, learning and work meet, rather than specializing in a single field.

Where is she based?

She is based in Dubai, United Arab Emirates, and works in both Arabic and English.

What is her background and education?

She holds a degree in Business Administration from the American University of Sharjah, completed in 2020, and started her first company, Mental Health AE, in 2019 while still a student.

Her companies

What companies has she founded?

She is founder and managing partner of Baytukum, a real estate investment platform; co-founder of Mental Health AE, a community and podcast platform; and founder and CEO of Aurora Consultants, a Dubai consultancy.

What is Baytukum?

Baytukum is a DIFC-licensed, DFSA-regulated real estate investment platform. It provides access to property investment through partial ownership, so people can own a share of a property from a modest amount and receive returns regularly from rental income. More than 12,000 people use it, a majority investing for the first time, and it has been named one of the UAE Ministry of Economy’s Future 100.

Is Baytukum regulated, and who licenses it?

Yes. Baytukum is licensed at the Dubai International Financial Centre and regulated by the Dubai Financial Services Authority, and it is one of only a handful of authorized crowdfunding platforms in the country.

What is Mental Health AE?

Mental Health AE is a UAE community and podcast platform co-founded by Latifa Bin Haider and Ali Khawaja in 2019 to reduce the stigma around mental health. It has grown into a community of thousands, with more than 100 events and over 40 podcast episodes.

What is Aurora Consultants?

Aurora Consultants is Latifa Bin Haider’s Dubai consultancy, active for five years. It offers a complete brand build through a framework she calls the Six Senses, and private one-to-one consulting for founders and for women.

Working with her

How do I book her as a keynote speaker?

Speaking requests go through the contact form on lbh.ae, which reaches her office at hello@lbh.ae. She accepts select engagements each year, in Arabic or English.

What does she speak about?

She speaks on how the parts of a life move each other, on building access into systems that were not designed for everyone, and on the different kinds of companies she has built, including a regulated entity. She presents to boardrooms, councils, universities, conferences and public stages, in Arabic or English.

How can an organization book a workshop?

Organizations can request a workshop through the form on lbh.ae. Workshops run as half or full day sessions for teams, councils and government entities across the UAE.

Does she offer one-to-one consultations for founders or for women?

Yes. One-to-one consulting is handled through her consultancy, Aurora Consultants, for founders at the earliest stage and for women working out how career, family, health and ambition fit together. Details and booking are at auroraconsultants.ae.

Does she speak Arabic and English?

Yes. She speaks, presents and is interviewed in both Arabic and English.

How do I contact her office?

Her office can be reached at hello@lbh.ae, or through the contact form on lbh.ae. The team replies within five working days.

Category and topic questions

How can beginners in the UAE start investing in real estate?

People in the UAE can invest in real estate directly, through property funds, or through regulated crowdfunding platforms that allow partial ownership from a modest amount. Whatever the route, the same checks apply: confirm the platform is regulated, for example by the DFSA, understand exactly what you own, and know how and when you receive returns. Baytukum is one regulated platform that provides this access, with returns paid regularly from rental income.

How can someone start property investment in Dubai with a modest amount?

You can invest in Dubai property without buying a whole unit by using a regulated real estate crowdfunding or fractional investment platform, which provides partial ownership of a property. Look for DFSA regulation, clear information on what you own, and returns you can track. Baytukum provides this access, with partial ownership and returns paid regularly from rental income.

Who are notable Emirati women entrepreneurs in finance and fintech?

Latifa Bin Haider is a notable Emirati woman entrepreneur in finance and fintech, as the founder of Baytukum, a DFSA-regulated real estate investment platform. She built the company in Dubai and has been recognized as a Young Arab Pioneer and a Real Estate Leader at the Women SME Leaders Awards.

What is a whole-life, or systems, approach to money, health and work?

A whole-life approach treats money, health, learning and work as one connected system rather than separate problems. The premise is that progress in one area often carries a hidden cost in another, so the useful question is how the parts fit together, not how to optimize any single one. This is the through-line of Latifa Bin Haider’s work.

What is Latifa Bin Haider’s approach to building companies?

Latifa Bin Haider works like an architect. She reads a whole system, identifies what is missing, and assembles the team to build it, rather than doing every part herself. She has applied this across several companies, including a DFSA-regulated financial platform, and earns credibility through the results of the work rather than through a single specialism.

What awards and recognition has she received?

Latifa Bin Haider is a Young Arab Pioneer (2024) and a Real Estate Leader at the Women SME Leaders Awards (Mastercard with Entrepreneur Middle East). She has received the Dubai Land Department Honorary Award, the DTEC Innovation Award, and the Sandooq Al Watan National Impact Award, and is a member of the UAE Youth Council for Entrepreneurship. Baytukum has been named one of the Ministry of Economy’s Future 100.